2025 Marks a New Era for China's Game Industry in Global Expansion.
Last year, Black Myth: Wukong opened the door to high-quality games single-handedly, making a significant splash overseas. In the mobile game sector, several titles achieved remarkable success. Tencent's Honor of Kings and Century Games's Whiteout Survival captivated tens of millions of players globally, setting new trends for the industry. Data reveals that in 2024, overseas revenue from China's self-developed games reached $18.557 billion, achieving a 13.39% growth despite a sluggish global market, signaling a new chapter for game globalization.
However, this new phase also brings fresh challenges. As the market increasingly demands premium quality and innovation, how can game developers succeed in winning players and securing their place in the global market?
GameGoing，Focused on Mobile Game Global Expansion
As the gaming industry evolves, high-quality experiences and long-term user retention will be the key to product standing out. This has raised the bar for global and differentiated R&D and operational capabilities among overseas game publishers.
As early as 2020, Zhizhen embarked on a strategic initiative with a forward-looking vision. Leveraging expertise in digitalization and intelligentization, Zhizhen has deeply ingrained on intelligent data products and global business growth services for many years. Through efficient resource integration and diversified strategic planning, Zhizhen established GameGoing, a brand dedicated to the globalization of casual mobile games and providing one-stop R&D and publishing services. Over the years, GameGoinghas successfully empowered numerous developers to enhance their businesses.
Efficient Empowerment，One-stop R&D Service Support
Through years of collaboration, GameGoing has identified critical strategic gaps in the going global process for many developers—ranging from product R&D,market selection，publishing strategies and long-term operations. Each stage demands expert guidance throughout the entire lifecycle. To address these needs, GameGoing leverages its resource network and technical expertise to provide game developers with a full-chain solution, covering everything from product ideation to large-scale publishing and monetization. The one-stop service is dedicated to solving the problems of going global for game developers.
In the initial phase, GameGoing leverages its in-depth market research and localization expertise to help developers create localization designs and achieve deep market penetration, supported by actionable product optimization recommendations. On the data front, GameGoing utilizes its data platform to enable tracking and optimization of user behavior, ad placement, and monetization strategies, driving continuous product improvement. Through these capabilities, GameGoing has established a comprehensive value chain spanning product development to market expansion, enhancing commercial growth effectively.
Premium Channels for Hit Products
In the saturated market, acquiring users has become increasingly difficult and costly. Creating hit products requires both quality and scale.
With over 100 global channels, GameGoing covers core markets from Europe and the US to Southeast Asia. Additionally, GameGoing has tens of millions of active users from own product, providing robust support for multi-channel distribution, efficient user acquisition and rapid market entry.
For long-term operations, GameGoing leverages its data platform to monitor channel performance in real-time.Optimize ad placement and distribution strategie to reduce user acquisition costs and improve conversion rate, ensuring global expansion for products.
Potential for Mutual Growth
Riding the waves of opportunity, GameGoing has achieved remarkable milestones over five years of development and refinement. With multiple success cases, we have collaborated with 100+ CPs, reaching a monthly revenue of over RMB 10 million and surpassing 100 million total downloads.
Addressing challenges faced by small and medium-sized teams, such as unstable profitability and limited long-term momentum, GameGoing has established the "GameGoing Program". This program offers funding support to development teams, empowering them to go global and incubate brand.
In 2020, GameGoing achieved its first major by collaborating with Gamma Games, the case Jewel Blast win the Top 10 Global Games Award inGTC2020. By 2023, GameGoing broke through industry barriers with its exceptional marketing, securing the Best Global Marketing Case Award from Kuaishou. As of 2024, through continuous growth, GameGoing has been recognized with the AppsFlyer Global Marketing Growth Award. From its early breakthroughs to current momentum, GameGoing is rapidly ascending and thriving in the wave of global game expansion.
As the global gaming industry enters a mature phase, GameGoing is committed to building a globally influential one-stop publishing brand. Through proven methodologies and leading technology and resource, we empower game developers to overcome challenges in global expansion. Moving forward, GameGoing will continue to deepen its globalized and differentiated R&D and publishing strategies, collaborating with more partners to achieve international success.